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Whether it's the next design vision model, a technology demonstrator or a future brand strategy, we focus on delivering one thing at a time. However, our expertise overflows to different areas forming a virtuous circle sustainably complementing an entire design process, ready to support any organisation.

Each solution is delivered to the highest standard and will form an intriguing story, informed by insights based on our unique user research and the abundance of intellectual resources available at our base. 

Why bother doing something boring when we can use the time to move forward?

Education

This course provides an opportunity to design an advanced mobility device/system that enhances the lives of people in near future. Not limited to the typical ‘car design’, it opens the domain of mobility design to ‘anything that helps people move’. It aims to expand each student’s ability to come up with innovative ideas, holistically arrange them and beautifully present them while delivering thought-provoking and emotionally engaging mobility solutions for the future. By enrolling in this course students will develop their design taste by appreciating basic automotive design principles and applying them into their own creative design solutions that traverse the boundaries

ID430

This course provides an array of essential skills to perform as a product designer in practice. Utilizing skills and processes acquired in foundation classes, the course is designed to equip students with the ability to solve problems that users experience of now and years down the line in the form of hardware product design. Through this students are expected to develop core ‘design muscles’ and learn practical tools to tackle challenges typically encountered by a product designer.

ID213

ID213 Project I

Design a product that serves universal audience with strong ergonomic advantage,

which solves the problem the user group encounter in their daily lives.

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Dike

Team Fivee

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Dish and Chap

Team FBI

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La poume

Team Creal

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Triop

Jedi Banjie

ID213 Project II

Define your target group for the year 2035 and research their lifestyle,

societal context, and available technologies.

Design a product that serves them with the title of
“New concept of ________ in the year 2035”

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Bawo Ni O, Nigeria, 2050

Adil

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Fresh Station

Hyeonseok Lee

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Saighting

Gahyun Kim

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The Pebble

Punn Lertjaturaphat

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Windome

Hyeonseok Lee

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